Do you want to increase conversions on your site? If yes, then PPC advertising might be perfect for you. PPC stands for Pay Per Click and refers to pay per performance. PPC (Pay Per Click) advertising has become a powerful tool for online marketers. It is one of the best ways to drive targeted traffic to your website from search engines like Google, Yahoo! or Bing.
Pay-Per-Click or PPC advertising is an effective way to promote websites and generate leads. The ads appear at the top of search engines such as Google, Bing, Yahoo, etc., where they compete against other paid advertisements for attention from potential customers.
This type of advertising allows advertisers to pay only when someone clicks their ad or visits their landing page. The advertiser pays each time a visitor clicks on their ad. This kind of advertising has become very popular thanks to its high conversion rate and low cost.
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PPC Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked, typically used to drive traffic to websites and increase visibility in search engine results. |
1. Customers are up to 70% more likely to buy your product when you use retargeting.
Retargeting is one of the most powerful marketing tools around. If used correctly, it can help improve conversion rates by $4 in revenue. Digital ads account for more than half of the global ad revenue.
If you're going to use paid search ads at all, you need to be using remarketing.
2. Over 50% of ad clicks happen on mobile devices.
More than 50% of online transactions now happen on mobile devices. However, surprisingly few businesses pay attention to mobile optimisation and PPC strategies. And they go hand in hand. To optimize ROI from PPC campaigns, websites should be fast and functional across both mobile and desktop platforms.
3. Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.
Display remarketing allows advertisers to target users who have already visited their website. This means that if a user has previously shown interest in an advertiser's products or services, then there's a good chance they'll click through to the site again.
You may want to consider diversifying your audience on social media platforms like Facebook or Google for potentially better returns.
4. On average, SMBs invest between $9K and $10K on PPC monthly.
The cost of a paid search varies widely depending on what you're buying, how much traffic you want to attract, and where you are in the funnel. For example, we've seen some campaigns go up to $100K/month while others run under $5K/month. But regardless of price, it's important to know what you're paying for. Here's a breakdown of four common types of PPC campaigns, along with estimates of how much they typically cost.
While this is a good estimate of how much you might expect your monthly PPC costs to be in 2022, it's not a fixed figure. You'll need to set SMART goals and assess both your own budget, as well as whether your industry is among the best industries to invest in PPC.
5. With over 2 million websites, Google Display Network is the leader in paid search advertising.
Google owns most of the search engine market, so it owns almost all of the web – and that includes the vast majority of online display ads. And while there are many different types of display ads, the biggest one is probably the sponsored link. These are the ones you see in the form of text ads, image ads, video ads, and even rich media ads like those used in mobile apps. They’re everywhere, and they make up the bulk of digital ad spending.
According to Google, these figures refer to the number of businesses and websites which are included in the Google search and ad displays network. It's also worth mentioning that Google owns a 92% market share for both paid and organic search, including both paid and unpaid traffic. Display ads alone reach over 90 % of all internet users around the world and 94% of them are US-Based.
SEO vs PPC Statistics
Not sure which one to choose between PPC and SEO?
There are a few things to think about.
If you have a big budget and want instant results then it may be worth using pay-per-click advertising (PPC). The opportunities for displaying advertisements across the internet are practically limitless! You should always keep an eye out for PPC costs per industry to ensure they're worth the investment.
Alternatively, If you want to get results without having to pay any money out of pocket, then SEO is the way to achieve it. Here are some statistics about SEO vs PPC to help you make the best decision for your business.
6. PPC generates twice the number of visitors compared to SEO.
PPC generated 2x the amount of traffic compared to SEO. This is according to data from Moz’s 2016 Search Engine Optimization Report Card. While there are many reasons why PPC might outperform SEO, it’s important to note that the two methods aren’t mutually exclusive.
The reason why PPC generates more traffic is that people use keywords in their queries. If someone searches for “best dog food,” they’re probably looking for something specific. They don’t just type random words into Google. On the contrary, most people do a little research before searching. So if you’re targeting a keyword that people actually search for, you’ll likely find that PPC is generating more traffic.
7. PPC takes around 3 weeks to learn, while basic SEO can take up to 3 months.
It doesn't matter whether you choose one or the other, you'll need to put in some serious effort to succeed at either one. You cannot just upload PPC ads and expect them to automatically generate sales for you. Optimizing ads to achieve a high click-through rate (CTR) while using a low cost per click (CPC) is an art in itself!
8. 94% of users skip search ads and go straight to organic results.
We're not saying one method is better than another. When a paid ad campaign appears in the top three positions, users are more likely to click through.
However, SEO has statistics on its side. 94% of users actually go directly to the organic results and avoid search ads.
9. While SEO only improves visibility on 2-3 search engines, PPC ads' visibility is endless.
With services such as Google AdWords, users can easily manage where their advertisements will be displayed, allowing them to gain more control over their campaigns.
Of course, there will always be certain factors affecting ad placement that must be taken into consideration. The main points to consider when thinking about advertising statistics data from 2022 are the budget, target audience and the type of ad used.
10. 96% of marketers spend money on search ads.
Search Ads are still the best way for companies to reach their target audience. Social media advertising is growing rapidly and becoming increasingly popular. A whopping 88% of marketers use social media marketing. In fact, according to 89% of them (the respondents), remarketing is the best way to reach customers.
11. Digital ads account for more than half of the global ad revenue.
Most companies spend at least half of their advertising budget online in 2019. There was a decrease at the beginning of 2020 because of the coronavirus pandemic. Experts saw a rebound in the final quarter of the year.
Digital advertising spending in the U.S. increased by 1.7 % in 2020. According to Statista’s estimates, China has an estimated digital ad spend worth $78.17 billion at the end of 2020. The growth rate of ad revenues remained high in 2021.
12. Ads can boost brand awareness by 80%.
To increase your website's visibility, pay-per-click (PPC) links allow you to "buy" your way into the search engine results page (SERP). As long as your brand gets seen by enough people, it will be more likely for them to interact with it. Pay-per-click advertising increases brand awareness by an estimated 80%. Remember that for some brands, it may even be higher than that.
A properly executed PPC campaign can help build brand awareness, increase traffic and generate leads. It’s a great way to drive organic search results.
Are you ready to incorporate PPC into your digital marketing strategy? Our team of digital marketing experts are ready to help you reach your business goals with PPC.
